Permission Granted: Carl Richards on Building a Human Brand That Lasts
What does it really take to rise above the noise when fear and doubt are sitting in the room with you?
In this episode of Rise Above The Noise, host Matt Halloran welcomes Carl Richards, author, keynote speaker, and creator of The Behavior Gap. Carl shares how he gave himself permission to stop copying the crowd, embrace his quirks, and build a brand that clients can’t ignore.
From his “Mr. Burns” imposter story to his New York Times sketches, Carl unpacks the messy reality of creating clarity in a world that wants you to fit in. Together, Matt and Carl dig into the mindset shifts, tactical clarity, and community-building moves that let you serve the people you’re truly meant to help.
What to expect:
• Why fear is often a signal you’re on the right track
• The two questions that bring clarity to your message
• How generosity actually drives trust and business growth
• Why building community means getting your ego out of the way
It’s time to Rise Above The Noise.
Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Carl Richards.
Connect With Us:
Connect With Carl Richards:
→ BehaviorGap.com
→ LinkedIn: Carl Richards
→ Twitter/X: @behaviorgap
Want to see more from Carl’s new book?
Just email Carl: hello@behaviorgap.com. Use the subject line “Friend of Carl” and he’ll send you 7 of his favorite sketches and essays.
You can pre-order the book now: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715
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