Tag: financial advisor marketing
Trust Before the Click: How Future Proof Builds Discoverability at Scale

Trust Before the Click: How Future Proof Builds Discoverability at Scale

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How do people decide to attend an event before they ever click a registration page?

In this episode of Rise Above The Noise, ProudMouth CEO Kirk Lowe sits down with Nyle Bayer, CMO of Future Proof, to break down how they’re building momentum ahead of the Future Proof Citywide event in Miami Beach.

This conversation is about how modern marketing works in high-trust industries. People don’t decide when they see the registration page. They decide earlier, while they’re searching, watching, and building familiarity.

Nyle shares how Future Proof is using real conversations and video to drive growth around Citywide and their other events, including:

  • Why “trust before the click” is the real conversion layer
  • How Future Proof uses video as both community value and demand gen
  • Why putting the right voice front and center changes everything
  • How to build narrative momentum around an event theme (like AI)

You’ll hear what it takes to build trust before outreach and create visibility that compounds.

It’s a philosophy we believe in deeply at ProudMouth: Real conversations, multiplied with intention, build trust long before the first call.

Listen to the episode, and then visit our Playbook library for insights from top industry leaders like Nyle Bayer.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ YouTube: ProudMouth

 Connect With Our Guest:

→ LinkedIn: Nyle Bayer

→ LinkedIn: Future Proof

→ Future Proof

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Hip Hop, Money, and Influence: How Drew Boyer Stands Out in Financial Services

Hip Hop, Money, and Influence: How Drew Boyer Stands Out in Financial Services

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Some voices blend in by following industry norms. While others get heard by translating what they know into stories people already understand.

In this episode of Rise Above The Noise, Drew Boyer (financial planner and author of Hip Hop x Finance) reveals how stories, creativity, and authenticity can turn expertise into influence.

Drew shares how a single conference experience inspired him to merge music and money lessons, why writing a book became a launchpad instead of a finish line, and how relatable storytelling helps clients better understand financial concepts. 

This conversation is a reminder that standing out has less to do with volume and more to do with choosing a different way to communicate.

What to expect:

  • Why stories create a deeper connection than credentials alone
  • How simplifying ideas builds trust with clients and online audiences
  • Why leaning into personal passions can unlock new business opportunities
  • How compound interest becomes a metaphor for influence and growth

Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Drew Boyer.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ YouTube: ProudMouth

 Connect With Our Guest:

→ LinkedIn: Drew Boyer

→ Boyer Financial Group

→ Hip Hop x Finance

→ Sound Returns

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Podcasting Power: Building Trust by Speaking to Real Life, Featuring Dan Haylett

Podcasting Power: Building Trust by Speaking to Real Life, Featuring Dan Haylett

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Some voices rise above the noise because they are willing to speak truth instead of chasing clicks. 

In this conversation, host Matt Halloran sits down with Dan Haylett, Director of TFP Financial Planning and host of the Humans Versus Retirement podcast, to uncover how Dan built one of the UK’s most impactful retirement podcasts by being unapologetically himself and focusing on the real human side of retirement. 

Dan also reveals how he’s created a marketing ecosystem (that’s helping build an owned audience) with podcasting at its center. 

What to expect:

  • The pivotal moments that shaped Dan’s content journey
  • How honesty and authenticity have created deeper trust with listeners
  • How podcasting has “completely changed” TFP Financial Planning’s process of taking on new clients
  • Why solving “human problems” matters more than spreadsheets in retirement

It’s time to rise above the noise. 

Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Dan Haylett.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ X: ProudMouth

→ YouTube: ProudMouth

→ LinkedIn: Matt Halloran

→ X: Matt Halloran

Connect with Our Guest:
 🔗 LinkedIn: Dan Haylett 

🌐 https://www.humansvsretirement.com/

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From Zero to Trusted: Samantha Russell’s Guide to Standing Out

From Zero to Trusted: Samantha Russell’s Guide to Standing Out

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When Samantha Russell entered financial services, she didn’t wait for permission to be seen; she created the spotlight herself. 

In our debut episode of Rise Above the Noise, host Matt Halloran sits down with one of the industry’s most influential voices to uncover how she built her brand, cultivated loyal fans, and helped transform how advisors approach marketing in a highly regulated world.

From launching Twenty Over Ten with zero contacts to becoming FMG’s Chief Evangelist, Samantha shares the behind-the-scenes stories and battle-tested strategies that shaped her journey. She opens up about raising her visibility through content, breaking the “speak like an advisor” trap, and navigating compliance without silencing authenticity.

You’re about to discover:

  • The mindset shift that helped Samantha rise above the noise
  • Why your work doesn’t speak for itself and what to do instead
  • How to turn fans into clients without sounding salesy
  • Messaging mistakes advisors still make (and how to fix them)

🎧 Want to build influence without burning out?

First, listen to this episode. Then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Samantha Russell.

Connect With Us:

→ ProudMouth

→ LinkedIn: Matt Halloran

→ X: Matt Halloran

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ X: ProudMouth

→ YouTube: ProudMouth

 Connect With Our Guest:

→ FMG Website

→ Samantha Russell on LinkedIn

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